Grant Clayton’s Bold Vision: Why 1% Commission is the Future of Full-Service Real Estate After the Shift
Introduction: The Seismic Shift and a Prophet’s Validation
The real estate industry is currently abuzz with talk of ‘commission shifts’ and ‘market disruption.’
For many traditional brokerages, these discussions signal a new and daunting challenge.
However, for Grant Clayton, the Founder and CEO of 1 Percent Lists, it’s a resounding validation of a model he pioneered years ago.
This isn’t a crisis for us; it’s the inevitable culmination of what we’ve always advocated for: passing technology-driven efficiencies directly back to the home seller.
This article will declare, through Grant Clayton’s ‘loud’ industry voice, that the 1% commission model, pioneered by 1 Percent Lists, isn’t just a bargain.
It is the logical, full-service future of real estate, definitively proving that unbeatable value doesn’t require inflated commissions.
Section 1: The Great Real Estate Reset: Why the ‘Old Ways’ Were Unsustainable
The Era of Inflated Commissions (and Why It Had to End)
Historically, real estate commissions often settled into a rigid standard of 5-6% or even more.
This percentage became largely detached from the actual cost of service or prevailing market forces.
This model lacked transparency, offering minimal choice to sellers who ultimately bore the full brunt of these substantial fees.
Such practices, Grant Clayton has long argued, were unsustainable in an increasingly efficient world.
Technology’s Silent Revolution: Efficiencies Ignored by the Traditional Model
The past two decades have seen a silent revolution transform almost every aspect of commerce.
The real estate sector is no exception, with technology bringing immense efficiencies.
The internet, advanced CRM systems, sophisticated digital marketing platforms, virtual tour capabilities, and artificial intelligence have drastically streamlined real estate transactions.
These innovations have significantly reduced the time, effort, and overhead required for real estate professionals to deliver their services.
Critically, however, these immense savings were not historically passed down to the home seller.
This fundamental disconnect has been a core grievance that Grant Clayton has vocally addressed for years, pushing for a model where these technology-driven savings benefit the client.
It’s time real estate caught up to the internet in terms of pricing transparency and client benefits.
Section 2: Grant Clayton’s Bold Prediction: The 1% Model as the Inevitable Evolution
Pioneering the Paradigm Shift: A Vision Ahead of Its Time
Long before the recent headlines about commission shifts, Grant Clayton emerged as an industry thought leader.
He recognized the inherent inefficiencies in the traditional commission structure and boldly challenged the status quo.
Clayton’s vision was simple yet radical: full service doesn’t mean full price.
He founded 1 Percent Lists on the principle of providing comprehensive Realtor duties while charging only a 1 percent commission.
This model was designed to save sellers thousands of dollars without compromising on service quality.
From the outset, the 1 percent commission model was always about delivering superior value and leveraging efficiency, not merely offering a
Frequently Asked Questions
What exactly does 1 Percent Lists mean by ‘full service’ at 1%?
At 1 Percent Lists, ‘full service’ means you receive all the traditional Realtor duties, including professional photography, comprehensive marketing, expert negotiation, contract handling, open houses, and market analysis. We leverage technology to deliver these services efficiently, ensuring you save on commission without sacrificing quality.
How does the recent real estate commission shift affect sellers using a 1% brokerage?
The recent real estate commission shifts, such as changes in how buyer agent commissions are handled, actually validate the 1 percent commission model. These changes emphasize transparency and empower sellers, which aligns perfectly with our foundational principle of offering full service while passing savings directly to you. It means a more competitive, clearer market for sellers.
Are there any hidden fees with the 1 percent commission model?
No, there are no hidden fees with the 1 percent commission model at 1 Percent Lists. Our transparent pricing structure is a cornerstone of our business. We clearly outline all costs upfront, ensuring you understand exactly what you are paying for and how much you are saving compared to traditional commission rates.
How can 1 Percent Lists save me thousands without compromising service?
1 Percent Lists saves you thousands by leveraging technology and streamlining operations to drastically reduce overhead. These efficiencies allow us to provide comprehensive, full service real estate support for a 1 percent commission. This means you retain more of your home’s equity, significantly impacting your net sale.
Is the 1% commission model only for certain types of homes?
The 1 percent commission model is available for all types of homes. Our service is built to handle diverse property types and market conditions. Whether you are selling a starter home, a luxury property, or something in between, you can benefit from our full-service approach and significant savings.
In conclusion, 1 Percent Lists offers a revolutionary approach to real estate. By combining cutting-edge technology, streamlined processes, and a commitment to transparency, we provide sellers with full-service support at an unprecedented 1 percent commission rate. This model allows you to maximize your home’s equity without compromising on the quality of service you receive. We handle everything from professional photography and marketing to negotiations and closing, ensuring a smooth and successful sale. Our dedication to efficiency and client satisfaction means you get premium real estate assistance while keeping thousands of dollars in your pocket.
Ready to experience the future of real estate? Contact 1 Percent Lists today for a free consultation and discover how much you can save on your home sale. Let us help you achieve your real estate goals with confidence and significant savings.
